DreamWorks Animation Pays Price for Propagandistic Advertising of Children’s Film, Posts Huge $200 Million Quarterly Loss
DreamWorks Animation just isn’t having a very good year. Not only did they just accurately declare their November 2014 film Penguins of Madagascar a flop, but they are also posting a quarterly loss of over $200 million. This pretty much marks the studio’s fifth consecutive flop after Rise of the Guardians, Turbo, Mr. Peabody & Sherman, and How to Train Your Dragon 2 (in terms of domestic numbers). Back in November, I wrote twice about how the movie underperformed. One of the reasons is because it was already based on a show which itself is a spinoff of a 10 year old franchise that has basically pandered to tweens and older children ever since the release of the first film back in 2005 – dated pop culture references and all. This proved to be so bad for the company, that they’re planning to sell their main headquarters in Glendale, California. Not to mention they will be laying off over 500 employees.
That’s what you get for not only pandering to tweens and alienating all other potential family audiences, but using the First Lady of the United States to advertise one of your titles, as in Penguins‘ case. I will be having a full-blown opinion article about this soon.