Parent of Hallmark Channel Sees Large Profit Increase
Crown Media, the publicly-owned subsidiary of Hallmark Cards which owns both Hallmark Channel and its sister network, Hallmark Movies & Mysteries (formerly Hallmark Movie Channel) saw a huge increase in profits last year according to Broadcast & Cable magazine. In the last quarter of 2014, the company’s ad revenue doubled, and most of its revenue came from advertisers, most notably the channel’s namesake and Crown Media’s parent company, Hallmark. This is likely a reflection of the fact that more TV viewers nowadays pay attention to commercials during positive programs rather than dark, depressing, and violent shows the broadcast networks shove down our throats nowadays.
According to Crown, the main reasons for the profit increase were high ratings for Hallmark Movies & Mysteries, and the popularity of Hallmark Channel’s two original shows, Cedar Cove and When Calls the Heart. The Parents Television Council’s official blog offered their congratulations on this incredible achievement three days ago, and later wondered the same question we at Carolina Culture Warrior have been asking ourselves… why do the broadcast networks (as well as most cable channels such as MTV, TBS, TNT, and even ABC “Family”) continue to shove violent, sex-filled, and profane programs onto the majority of Americans that don’t even want to watch this filth? It’s clear that family-friendly shows make more money and are outpacing the rest of the entertainment industry. Just look at how those seasonal Peanuts specials do every year.