Shocker!: DreamWorks’ Home at #1, But For How Long?
As I reported on Carolina Culture Warrior, DreamWorks Animation is in an appalling situation. Their recent November release, Penguins of Madagascar, became their fourth write down in a row. As a result they had to close down their Pacific Data Images subsidiary, and even had to sell their main headquarters to SunTrust. I also noted that one of the reasons they fell from grace was because their movies have for the longest time aimed to the lowest common denominator, with liberal celebrities like Brad Pitt as stars rather than the characters they play, pop culture references, toilet humor, fart jokes, and – in the case of 2009’s Monsters vs. Aliens – liberal propaganda taking shots at the US military (no surprise since DreamWorks CEO Jeffrey Katzenberg was/is a blatant Obama fan).
Well, here’s a sign that we’re still living in a world aiming at the lowest common denominator; according to Forbes magazine, the newest DreamWorks film called Home opened at No. 1 at the domestic box office, and opened to $15.6 million. Like DreamWorks’ previous efforts, it uses the studio’s pop culture formula; this time it uses pop star Rhianna (infamous for being a victim of domestic violence caused by her so-called “lover”, Chris Brown) Jim Parsons of The Big Bang Theory, and Jennifer Lopez. Sadly, since this kind of garbage still has somewhat of an audience, we should expect more of this to happen sooner or later. Luckily, 20th Century Fox doesn’t own DreamWorks (they’re publicly-owned; NASDAQ:DWA), and if you ask me, I think Fox is poorly marketing these movies on purpose because of Katzenberg’s politics. I don’t blame them at all, Katzenberg deserves it. Odds are this big opening weekend won’t last, the word of mouth will not be that good later on; I guarantee it.