OPINION: Why Boycotts are Useless Most of the Time
There’s no question that a lot of mainstream businesses are liberal. You can’t deny that. However, despite this very fact, most of these businesses have donated money to Republican politicians. Take for example Hallmark Cards, which I’ve talked about many times here on this blog. The historic greeting card manufacturer and the parent company of Hallmark Channel currently has a line of greeting cards focusing on the gay community that right now is exclusively being sold at Walgreens stores in the San Francisco bay area (no surprise there) and online. From what I’ve seen (I think the link hasn’t been seen since), Hallmark has no plans to expand where this line will be available. If you ask me, I believe the reason why this line exists is because there are people running certain aspects of the company (i.e. Online, Social Media, Advertising) that have a progressive agenda. That won’t stop me personally from supporting them though, because according to a chart on LittleSis.org, Hallmark donated more than $148,000 to the Republican National Committee, and 93.3% of its money went to Republicans, and even endorsed Mitt Romney back in 2012. This is interesting, it shows that despite having a Gay Pride line of products, they still donate money to Republicans, most of which oppose gay marriage. This is in contrast to American Greetings, which although doesn’t make a lot of products focusing on the gay community, gave 62.7% of its money to Democrats (including Barack Obama in 2008) in contrast to 37.3% to Republicans.
The same thing applies to companies like General Mills and Kellogg’s. Although the marketing departments of both companies have used children’s cereal brands like Lucky Charms and Frosted Flakes respectively to support Gay Pride Month, they still donate most of their money to the same party that mostly opposes gay marriage. For their Republican contributions alone, it is my belief that conservatives still need to support these companies, especially Hallmark (although I do suggest to my readers not to visit their website for the time being). With fact that Cheerios is going gluten free (for those who suffer from Celiac disease like myself), and of course the Hallmark Channel becoming a great alternative to most networks that mainly focus on sex, violence, and socially liberal propaganda these days, I personally do not believe in boycotts. If I did, one of the few businesses I’d boycott would be Comcast/NBCUniversal, due to their radical progressive agenda that they shove down our throats. Another business that hasn’t seen another dime from me is Starbucks, not only because of their short-lived #RaceTogether campaign which wanted its baristas to do nothing but race-bait in front of its customers, but has a CEO that especially was openly hostile to anybody who disagreed with him politically and socially. His name is Howard Schultz. Read what he said to a Starbucks shareholder during a Shareholder’s Meeting back in 2013:
Not every decision is an economic decision. Despite the fact that you recite statistics that are narrow in time, we did provide a 38% shareholder return over the last year. I don’t know how many things you invest in, but I would suspect not many things, companies, products, investments have returned 38% over the last 12 months. Having said that, it is not an economic decision to me. The lens in which we are making that decision is through the lens of our people. We employ over 200,000 people in this company, and we want to embrace diversity—of all kinds. If you feel, respectfully, that you can get a higher return than the 38% you got last year, it’s a free country. You can sell your shares in Starbucks and buy in another company. Thank you very much.
Hard to believe this person is the CEO of a publicly-traded business. Openly sharing his disdain to anybody who disagrees with him is not the way the head of any company should do. It’s immature, and quite frankly, you only alienate potential customers by doing stuff like that. Anyway, back to my point. It’s Carolina Culture Warrior’s belief that boycotts mean nothing. I’m a social moderate, although I believe marriage is exclusively between a man and a woman, I also believe most of the gay community are good people. All they want is to enjoy their civil unions in peace, their combination of the property they own. However, it’s the militant gay community waving rainbow flags (and using rainbow colors as a whole) that are the problem, they do nothing at all to help the cause of gay rights in America. With that said, we have more important things to worry about such as the 2016 campaign, which we as conservatives need to win. In order to do that, we have to focus more on fixing the economic and fiscal problems that we are facing right now and look for a candidate that can unite us all in these times when we have a very left-wing administration that is dividing us all.