“Truly Outrageous” and Lame: ‘Jem and the Holograms’ and ‘Steve Jobs’ are Worst Flops of 2015


For anyone who thought re-booting a franchise from the 80’s that hasn’t even been relevant since that time outside of retro-junkies was a bright idea, Box Office Mojo has already offered an obituary:

Tallying a mere $547 per theater average from 2,413 theaters, Universal’s Jem and the Holograms brought in an estimated $1.3 million, the fourth worst opening for a film in more than 2,000 theaters and the worst for a film playing in more than 2,400 theaters.

The film is based on a doll line from Hasbro the 1980’s called Jem, which was later turned into a highly successful television series. Unlike franchises such as Transformers and G.I. Joe, the Jem franchise didn’t see any constant remakes and reboots by Hasbro, so its disastrous opening shouldn’t come as a surprise. But since Jem only cost $5 million to make, that was nothing compared to the disastrous $30 million wipeout that was Steve Jobs, the biopic based on the titular co-founder of Apple, Inc.  Again, cue Box Office Mojo:

Universal, however, didn’t find much success elsewhere either. The studio saw their expansion of Steve Jobs met with a whisper. I saw predictions as high as $20 million as the studio added 2,433 theaters, but $7.2 million is all the Oscar contender could muster.

Both films are made by Universal Pictures, which enjoyed a huge summer with their films Furious 7 and Jurassic World earning over a billion dollars (the success of the latter made Universal decide to revive their popular children’s film franchise, The Land Before Time). And yet, they decided to both do a hit piece about a man who changed the world and reboot an 80’s franchise that had lost its relevance with the American public a long time ago. Universal should think twice next time they want to alienate traditional Americans, despite the fact that they’re owned by the left wing Comcast Corporation.



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