Millennial Progress Bombs: Emmys, Freeform’s ‘The Fosters’, MTV Video Music Awards Slipping

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So much for progress being made. The first ten episodes of Season 4 of The Fosters, an LGBT-themed family drama on Freeform (formerly ABC Family), averaged only 891,000 viewers. That is a massive decline compared to previous seasons of that once-popular show – and other left-wing agitprop programming such as the Emmys.

The Christian Post’s Junrell Calunod reports the bad news about The Fosters:

As of press time, Freeform has yet to announce if it will cancel or renew the popular LGBT-themed family drama for its fifth season. However, if ratings are indicators, it appears that the future of the television series is at stake.

The ratings of the first 10 episodes of “The Fosters” Season 4 saw a sizable dip from its previous seasons. Per TV Series Finale, the first half of the fourth season engaged an average of 0.891 million viewers, a lower number of audiences compared to Season 3’s average of one million viewers.

Moreover, the midseason finale also dropped from 1.246 million viewers on the third installment to 0.989 million viewers on the fourth season’s summer finale last August 29. The pilot episode of the third season engaged 1.261 million viewers, while the first episode of the fourth season attracted 0.907 million viewers only.

It is also noticeable that the unconventional family drama has been losing a significant amount of audience as the season progresses. The first season recorded an average of 1.68 million viewers while the second season registered 1.39 million.

Deadline.com also talked about the decline in ratings at the Emmy Awards:

Facing a Sunday Night Football match-up between the nationally followed Minnesota Vikings and the Green Bay Packers plus a strong performance from Part 1 of the two-night The Case Of: JonBenét Ramsey on CBS, the final nationals for the 68th Primetime Emmy Awards has the ceremony pulling in 11.3 million viewers with a 2.8 rating among adults 18-49 – both all-time lows.

That’s an audience drop of 5% from the previous low of 2015’s Andy Samberg hosted Emmys on Fox. Despite a well-received turn by Jimmy Kimmel, who was hosting for the second time, the ABC broadcast Emmys is down 22% in the key demo from last year. ABC are looking on the bright side that the show had a total reach of 25.9 million viewers – which means eyeballs that were on the show for a minimum of 6-minutes.

Interestingly, half-hour to half-hour last night’s show better than in past years, when Fox and CBS had NFL lead-ins and when ABC last had the Emmys back in 2012 – but still that competition hurt. Maybe the TV Academy should start pondering a move back to a Monday like what the Emmy Awards did in 2014 when it was on NBC. Maybe.

Sunday Night Football ended up with a total viewership of 22.8 million last night.

Then there’s the MTV Video Music Awards, a longtime staple for the network which Fox News’ Bill O’Reilly last year called “so base, so full of garbage, it was off the charts”. It’s not hard to see why. The juvenile antics of that ceremony earned the ceremony a mere 6.5 million viewers according to Rolling Stone magazine. Viacom as a whole is struggling as well. Last year, Bloomberg reported that low ratings of Viacom’s cable channels are due to programs that had serious ratings problems, including the VMAs,Trevor Noah’s new iteration of Comedy Central’s The Daily Show, and its respective spinoff The Nightly Show with Larry Wilmore, which Comedy Central has since cancelled. MTV’s internet presence is struggling too, as the web series Decoded has failed to get a million views on YouTube. An episode focused on PC culture for example, earned only an estimated 116,000 views, fewer than many amateur channels on that website.

Of all the millennial-aimed content out there, Freeform seems to be the only one in decent shape, although The Fosters is not doing so well. Maybe viewers are tired of all the agenda-pushing and political stuff and simply want to be entertained. There are reasons why Netflix is winning.

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